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Privacy Policy
Last updated: April 2026
1. Information We Collect
When you create an account, we collect your name, email address, and authentication credentials through our authentication provider. When you use our service, we temporarily process the images you upload for enhancement. We also collect usage data such as the number of renders you use, the enhancement modes you select, and timestamps of your activity.
2. How We Use Your Information
We use your information to provide and improve our photo enhancement service, manage your account and render credits, communicate important service updates, and process subscription payments. We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. Image Data & Our Proprietary Pipeline
Images you upload are processed in real-time through No Water's proprietary enhancement pipeline. This pipeline includes pre-processing optimisation, mode-specific prompt engineering developed exclusively for each of our enhancement modes, and post-processing quality controls. Our enhancement algorithms and prompt configurations are proprietary intellectual property developed specifically for professional real estate photo enhancement.
Images are not stored permanently on our servers. Enhanced images are delivered directly to your browser for download, and we do not retain copies of your original or processed images after delivery. During processing, image data may be transmitted to third-party AI infrastructure as outlined below.
4. Third-Party Services
We use the following third-party services to deliver our platform. Each operates under its own privacy policy:
- Clerk — authentication and user account management
- Google AI — underlying AI infrastructure for image processing
- Vercel — application hosting and content delivery
- Stripe — payment processing and subscription management
5. Data Security
We use industry-standard security measures to protect your data, including encrypted connections (HTTPS) for all data in transit, secure authentication tokens, access controls, and secure payment processing through PCI-compliant providers.
6. Data Retention
Account information is retained for as long as your account is active. Usage data is retained for up to 12 months for service improvement purposes. Image data is not retained after processing is complete and the enhanced image has been delivered to your browser.
7. Your Rights
You have the right to access, correct, or delete your personal data at any time. You may delete your account through your account settings, or contact us to request data access or deletion. Upon account deletion, we will remove your personal data within 30 days.
8. Contact
For privacy-related enquiries, please contact us at privacy@nowater.me.